Frequently Asked Questions.

General.

What are three words used to describe The Branding Business?

Committed, Flexible and Innovative. Committed: You don’t just have one point of contact with the Branding Business, your Account Manager, Production Manager and Business Owners are all part of your team and contactable whenever you need them.

Flexible: Our business is big enough we can sustain significant shifts in business activity with COVID-19. We are adaptable and able to offer solutions. We remain active and engaged with our clients while providing warehousing, logistics and sales activities in a timely manner.

Innovative: We have a wealth of knowledge, resources and experience and are constantly seeking out new ideas and products. We assist with creating an experience or product that sets you ahead in your market.

Does your organisation have processes and systems in place to monitor supplier compliance to your ethical standards?

Yes; our Supplier Code of Conduct is sent to any new supplier wanting to work with the Branding Business and the factory or supplier asked to read and agree to our policy. We routinetly check our code is being adhered to. For more information please contact us.

Has your business mapped its supply chain and has visibility of direct suppliers (tier 1), their suppliers (tier 2) and beyond (tier 3, 4 etc.) tracing back to primary sources?

Yes; The majority of our supply chain are the manufacturers of the products so our visibility is quite high. We do not have visibility to the providers of the raw product materials.

Do your supplier contracts or purchase order terms include specific clauses on human rights or modern slavery practices?

Any contract with an overseas supplier will include a clause outlining our expectations around modern slavery.

Does your organisation have a team or individual responsible for managing social and ethical risks in your operations and supply chain?

Yes, THE BRANDING BUSINESS will conduct an environmental audit annual to continually assess how our business affects the environment and to set a benchmark for improvement. The Branding Business believes that checking how effectively your business acts in accordance with environmental regulations can help manage business risk.

What are the benefits of using promotional merchandise for marketing?

Promotional merchandise increases brand visibility, fosters customer loyalty, and serves as a tangible reminder of your brand. It’s cost-effective and offers long-lasting advertising exposure.

How do I calculate the return on investment (ROI) of promotional merchandise?

Calculate ROI by dividing the net profit from promotional efforts by the total investment cost, including product expenses, distribution, and marketing. However, with promotional merchandise, this measurement can be a bit more complex, due to factors such as reach and quantifiable purchases. Thankfully, you don’t have to worry about complicated math anymore, ask one of our account mananagers for assistance with this and we will work out your ROI for you.

Are eco-friendly promotional products available, and how can I incorporate them into my marketing strategy?

Yes, eco-friendly promotional products are available, such as reusable bags and recycled pens. Incorporate them into your strategy to showcase your brand’s commitment to sustainability and attract environmentally conscious customers.

How can I maximize the impact of promotional merchandise at events?

Maximize impact by choosing relevant, useful items that align with your brand and event theme. Offer interactive experiences, incorporate branding creatively, and engage attendees through giveaways and contests.

Can promotional merchandise help boost employee morale and engagement?

Yes, promotional merchandise can boost morale by fostering a sense of appreciation and belonging among employees. It can also serve as incentives for achieving goals and milestones. For Employee rewards and incentive programs feel free to contact The Branding Business.

Working With Us.

Do you have a quoting process and pricing structure?

Our pricing structure is dependent on the volume of the order with most factories providing price breaks for each item. Contracted clients enjoy a standardised quoting system which applies a tiered mark up to each product based on the quantity being purchased. We pass factory savings directly on to our clients. The better we buy the more you save.

The cheapest product isn’t always presented as it may be of a substandard quality. We have a group of trusted manufacturers in Australia and overseas that provide 80% of our preferred products. These factories ensure products uphold all current and relevant certifications including ISO, FSC, and AS/NZS.

What are the usual turn around times for a quote?

Quoting times may vary depending on whether we are sourcing stocked items that require custom print, or whether the item bespoke. We anticipate that quotes for stocked items are finalised and received by clients within 4 hours of receiving the request. If we are sourcing bespoke item, quotes are generally finalised between one and three days from receipt. Statutory holidays and weekends may on occasion impact on quoting times. We endeavour to pass on all information that we have at our disposal in the most timely manner and will keep you informed throughout the whole process.

Promotional Products.

What promotional merchandise is trending?

There is a greater focus on business to support the push away from single use products by purchasing products that have a longer life span, can be reused or are biodegradable. Timber products, metal water bottles, caps and hats made from recycled materials, Australian made and products that can be used for a period greater than 12 months.

Can I get promotional products produced quickly?

Short answer is Yes! There is a range of products we can organise in time frames as short as 48hours. This is because we are able to decorate in our own production house; The Branding Bar.

Can I request a product sample?

Yes! You can request a undecorated samples on nearly all of our products to check quality and colour of a product before ordering. Speak with your account manager or contact us to arrange for a sample.

Does TheBrandingBusiness have a Policy in place for damaged stock?

We recommend insuring any stock over the value of $500, this is included in the quote for freight when we are booking the jobs in. All stock deliveries that don’t carry insurance will be at the clients’ risk.

Do you use local suppliers for products?

Yes, over 80% of the products purchase are procured through Australian companies.

What is the minimum quantity ordered?

It does depend on the product and the decoration method required. Generally its 25 pieces but please speak to an account manager who may be able to help you.

How long does it generally take to receive products?

Each product has its own timeline, generally its weeks for product sourced in Australia, inhouse decoration can be completed in 5 days and offshore manufacturing is 10-12 weeks.

What is the ordering process?

Please contact one of our sales team who can assist you with quoting , samples and timelines.

Can I cancel or change my order?

Yes, you can cancel or change your order up until you approve final art. Once final art is approved and the job sent to the factory the job must be completed. If the job can be stopped you will be liable for any costs incurred to that point.

What does indent ordering mean?

Indent ordering is when you place an order on a longer timeline, 10-12 weeks to take advantage of lower prices and customisation of products, it’s a great way to save money and individualise your product.

How many products do I need?

Talk to one of our sales team about products that suit the event, promotion or product launch. They can suggest a range of options to suit all budgets

What are the most effective promotional products?

The most affective promotional products tend to be something the client needs, builders are outside so a wide brim hat, kids love to play so ask us what’s popular at the moment, professionals are always time poor, phone chargers, power banks or three chargers may suit. 80% of people have at least 1 promional product in their house!

What kinds of products are available?

We can source a factory for most products available in the market today.

What are the best practices for storing and distributing promotional merchandise?

Store merchandise in a clean, dry, and secure location to maintain quality. Develop a system for inventory management and track stock levels. When distributing, ensure packaging is intact and deliver items promptly. The Branding Business offers this service from our Virginia Warehouse. Contact us for a tour today.

What are some budget-friendly options for promotional merchandise?

Budget-friendly options include pens, notepads, tote bags, and keychains. Consider bulk ordering and choosing simple designs to keep costs low while still effectively promoting your brand.

Are there any industry-specific considerations when selecting promotional products for my business?

Yes, consider industry relevance, target audience preferences, and practicality of the product within your sector. Tailor merchandise to reflect your brand and resonate with your industry’s values.

What are the advantages of using promotional merchandise compared to other marketing strategies?

Promotional merchandise offers tangible, long-lasting brand exposure, fosters customer loyalty, and provides a personal touch that other marketing methods may lack.

How do I ensure that my promotional merchandise aligns with my brand's values and image?

At The Branding Business this is what we do. We ensure alignment by selecting items that reflect your brand’s identity, colors, and messaging. Choose products that resonate with your target audience and reinforce your brand’s mission and values.

How can I incorporate promotional merchandise into my customer loyalty program?

Offer exclusive items or discounts for repeat purchases, referrals, or participation in loyalty programs.

Production.

Do you have inhouse production?

We have a range of inhouse services available including designers, wide format printing or banners, signage, pull up banners, corflute signs etc. Our team also produces flyers, brochures, and documents up to A3 in size. The Branding Bar has also just commissioned a new DTF printer allowing our customers to further customise their uniform programs and reduce time frames for delivery.

How quick is your production service?

Inhouse services are generally less than 7 days

Apparel & Uniforms.

Do you offer indigenous designed co-branded promotional clothing?

Yes

Can you do short turn around products and apparel?

Yes

Do you have styles & fabrics based on job roles & functions?

Yes. Our apparel range is designed to cater for both functional and non-functional roles. Available in a range of fabrics and styles to suit all budgets, body shapes and climates.

Do you have maternity uniforms available?

Yes, Maternity wear is available in a range of colours and styles.

Can you supply physical sizing samples of the apparel?

Please talk to one of our team as we may have a sample in our showroom.

Can you supply physical confirmation of the decoration?

Yes, if the decoration is embroidery we can supply a stitch out before production and the same if we are using DTF and printing in-house.

Do you have sustainable / eco clothing options?

We have a range of recycled, bamboo and natural fabrics available.

Do you run uniform programs?

Through the use of our customised online platforms we can develop, maintain , procure , decorate and distribute uniforms to anywhere in Australia, New Zealand & PNG.

What are the key components of a successful uniform program?

A successful uniform program includes clear guidelines, comfortable and functional attire, consistent branding, and employee input to ensure buy-in and compliance.

How do I choose the right uniforms for my employees?

At The Branding Business we work closely with you to choose uniforms that align with your brand identity, industry standards, and employee comfort. Consider functionality, durability, and the ability to customize for various roles and sizes.

Are there any regulations or guidelines for workplace uniforms?

Yes, regulations may vary by industry and region. The Branding Business will consult with legal advisors or regulatory bodies to ensure compliance with safety, health, and dress code standards in various industries to ensure National Standards are met.

How can uniforms enhance brand identity and professionalism?

Uniforms convey a cohesive brand image, instill pride, and foster professionalism among employees. Consistent attire builds brand recognition and strengthens customer trust and loyalty.

Are there eco-friendly options available for workplace uniforms?

Yes, eco-friendly options include garments made from organic cotton, recycled materials, or sustainable fabrics like bamboo or hemp. Choose suppliers with eco-conscious manufacturing practices for greener uniform options.

What are the best practices for managing a uniform program?

How can I ensure that uniforms are comfortable and functional for employees?

Ensure comfort and functionality by selecting breathable fabrics, providing options for different climates, and considering ergonomic design. Encourage employee feedback and offer flexibility in uniform choices where possible.

E-Commerce.

How long does it generally take to set up an ecommerce store?

Customised stores can be ready for use within 3 weeks depending on the products.

Can I get stock, transaction, and customer reports through your e-commerce stores?

Yes, customised reporting is available for all areas of the stores including goods purchase, budget spent, stock control , order dispatch notifications etc. Please talk to one of our team about the needs of your business.

Can I get an approval process within my e-commerce store?

An approver can be added to each store allowing managers to approve or decline orders as required.

What is the usual time frame for dispatch for ordered items from an e-commerce store?

Standard dispatch time is 24hrs from order confirmation.

Sustainability & Eco-Awareness.

Do you conduct an internal annual environmental Audit?

Does The Branding Business have sustainable procurement practices?

Yes; The Branding Business has sustainable procurement practices aim to procure goods and services with the lowest environmental impact and greatest economic and social benefits, while implementing strategies to avoid unnecessary consumption.

THE BRANDING BUSINESS commits to actively:
sourcing environmentally friendly and ethically sourced goods that meet requirements for recycled content and third-party environmental standards and certifications; and encouraging clients to purchase environmentally friendly goods.

Does The Branding Business have active waste recycling programs?

Yes

Dispatch & Warehousing.

For any stock stored within your warehouse how regularly is stock counted?

Originally, we were only running a 3 month stocktake however this has been changed to monthly.

Artwork.

What is an acceptable format for my logo or artwork?

To decorate your products we will need a vector file format of your logo. If you don’t have this available send us the highest resolution of your logo available and we can redraw it for you.

What is a PMS Color?

A PMS (Pantone Matching System) color is a numbering system used by printers and the promotional product industry to give you the very closest match to the color you want. Because we use different vendors and factories for production, a “purple” cup may differ from a “purple” key chain. If you have to match color, it is best to discuss this with your customer service representative.

What are complementary colours, and how should I use them in my designs?

Complementary colours are pairs of colours that sit opposite each other on the colour wheel, such as blue and orange. When used together, they create a high contrast and vibrant effect. This can be particularly useful for making certain elements on your branded merchandise pop and draw attention. For instance, using a complementary colour scheme on a promotional item like a T-shirt or mug can help your logo or message stand out, making it more noticeable and memorable.

How do I choose the right colours for my design projects for my target audience?

To choose effective colours, understand their psychological meanings in Western contexts. For instance, blue often conveys trust and professionalism, while red can signal excitement or urgency. Research how colours like green, which signifies health and sustainability, align with your brand’s message. By aligning your colour choices with these associations, you can enhance your design’s impact and ensure it resonates positively with your audience.

How do different colours affect consumer emotions and behaviour?

Colours have powerful effects on emotions and consumer behaviour. For example, red often evokes excitement and urgency, making it effective for calls to action. Blue, on the other hand, conveys trust and calm, ideal for professional and corporate brands. Green can represent health and nature, resonating well with eco-friendly or wellness-focused brands. Understanding these associations helps you choose colours that align with your brand’s desired emotional impact.

Direct Marketing.

Has there been a shift in how marketers use direct marketing?

Yes, there’s been a definite shift in how direct marketing reaches people. Personalised marketing is the key to success for businesses, large and small. Where once printed flyers and postcards ruled the mailbox, today, it’s all about personalized direct mail. Anything mass printed goes in the trash as junk mail, but personalised notes are kept and displayed, increasing the likelihood of word-of-mouth traffic.

What are the three ways in which customers can respond to direct marketing?

Three basic ways for a customer to respond to direct marketing are to act, ignore, or share. Acting means the consumer initiates a call, email, website visit, or social media comment. Ignoring means the recipient didn’t connect with your message. Three basic ways for a customer to respond to direct marketing are to act, ignore, or share.

Annual General Meeting Merchandise.

What are the best types of merchandise for annual general meetings?

Popular AGM merchandise includes branded pens, notebooks, tote bags, USB drives, and lanyards. The Branding Business offers a professional service to source all your promotional merchandise and print needs, ensuring high-quality items that leave a lasting impression.

How can I make my AGM merchandise stand out?

Choose unique and high-quality items, customise them with your company logo, and select merchandise that is useful to attendees. The Branding Business can help you find and personalize standout merchandise for your AGM.

What are cost-effective merchandise options for AGMs?

Affordable yet effective options include branded pens, notebooks, keychains, and reusable water bottles. The Branding Business can source a wide range of cost-effective merchandise to suit your budget and needs.

How early should I order merchandise for an AGM?

It’s best to order your merchandise at least 2-3 weeks in advance. With The Branding Business’s in-house print service, The Branding Bar, we can accommodate tighter timeframes and ensure timely delivery.

Can AGM merchandise be customised with our company logo?

Absolutely! Customisation options include printing, engraving, and embroidery. The Branding Business specializes in sourcing and decorating uniforms and promotional items with your company branding.

What are some unique merchandise ideas for AGMs?

Consider items like tech accessories, eco-friendly products, personalised gifts, and high-end executive gifts. The Branding Business can help you source unique and memorable merchandise that will impress your attendees.

How do I choose the right vendor for AGM merchandise?

Look for a vendor with a track record of reliability, quality, and excellent customer service. The Branding Business offers professional sourcing and in-house printing, ensuring your merchandise meets your standards and deadlines.

What are the benefits of providing merchandise at AGMs?

Merchandise can enhance brand recognition, create a memorable experience for attendees, and serve as a useful reminder of your company. The Branding Business can provide high-quality, branded merchandise that boosts your AGM’s impact.

How can I ensure the quality of the merchandise for our AGM?

Partner with a reputable provider like The Branding Business, which guarantees high standards and quality control. Our in-house print service, The Branding Bar, ensures consistency and excellence in every product.

Are eco-friendly merchandise options available for AGMs?

Yes, eco-friendly options include reusable water bottles, bamboo products, and organic cotton bags. The Branding Business can source sustainable merchandise to align with your environmental values and enhance your brand image.

Industry Specific Apparel.

What are the best uniforms for the healthcare industry?

The best uniforms for the healthcare industry are comfortable, durable, and easy to clean. Scrubs and lab coats are commonly used. The Branding Business offers high-quality, customisable healthcare uniforms, ensuring comfort and professionalism.

What uniforms are required for hospitality workers?

Hospitality uniforms typically include aprons, shirts, trousers, and chef jackets that reflect the establishment’s brand. The Branding Business can source and decorate stylish, functional uniforms tailored to the hospitality sector.

What type of uniforms do construction workers need?

Construction workers require durable, high-visibility uniforms with protective features like reflective strips and reinforced stitching. The Branding Business provides robust, safety-compliant uniforms for construction workers.

What are the guidelines for corporate office uniforms?

Corporate office uniforms often include business suits, blazers, shirts, and trousers that convey a professional image. The Branding Business offers elegant, branded corporate attire to enhance your company’s professional look.

What uniforms should be used in the food service industry?

Food service uniforms include chef jackets, aprons, polo shirts, and caps that are easy to clean and maintain. The Branding Business provides a variety of functional and stylish uniforms perfect for the food service industry.

What are the recommended uniforms for retail employees?

Retail uniforms often consist of branded polo shirts, name tags, and trousers or skirts, which help employees look approachable and professional. The Branding Business can supply and customize retail uniforms to match your brand identity.

What type of uniforms do security guards need?

Security guards need uniforms that include durable shirts, pants, jackets, and accessories like badges and belts. These should be professional and identifiable. The Branding Business offers high-quality, branded security uniforms to meet these needs.

What are the best uniforms for manufacturing workers?

Manufacturing workers require uniforms that are durable, comfortable, and safe, such as coveralls and work shirts. The Branding Business sources and customizes resilient uniforms tailored for the manufacturing industry.

What uniforms are appropriate for educational institutions?

Educational institutions typically use uniforms like polo shirts, blazers, and skirts or trousers that are comfortable and professional. The Branding Business provides stylish and durable uniforms that can be branded to fit any school or educational setting.

What uniforms should be used for airline staff?

Airline staff uniforms usually include formal suits, blazers, dresses, and accessories that convey professionalism and brand identity. The Branding Business offers high-end, customizable uniforms designed to meet the specific needs of airline staff.

Staff Retention and Staff Gift ideas.

What are the best staff retention gift ideas?

The best staff retention gift ideas include personalised items, tech gadgets, wellness packages, and unique experiences. The Branding Business offers professional services to source and create unique staff gifts that your employees will appreciate, fostering a positive connection between work and staff.

How can incentive gifts improve employee motivation?

Incentive gifts can improve employee motivation by showing appreciation, recognising achievements, and creating a sense of value. The Branding Business can help you select and create thoughtful incentive gifts that enhance motivation and reinforce positive behaviors.

What types of gifts are most appreciated by employees?

Employees often appreciate personalised gifts, high-quality tech accessories, wellness products, and experience-based gifts. The Branding Business specializes in sourcing and creating these types of gifts, ensuring they are memorable and meaningful for your staff.

Should I consider staff retention gifts?

Short answer is yes. Staff retention gifts can be given during key moments such as work anniversaries, holidays, or after significant project completions. The Branding Business can assist in planning and executing a strategic gifting program that aligns with your retention goals.

What are cost-effective staff incentive gift options?

Cost-effective staff incentive gifts include branded merchandise, small tech gadgets, and personalized office supplies. The Branding Business offers a range of affordable options that do not compromise on quality or impact.

How can I personalise gifts for staff retention?

Personalising gifts can involve adding names, custom messages, or choosing items that reflect individual interests. The Branding Business excels in creating customised gifts that resonate personally with each employee, enhancing their value and appreciation.

What are the benefits of giving staff retention gifts?

Staff retention gifts boost morale, increase loyalty, and demonstrate appreciation, leading to higher job satisfaction and reduced turnover. The Branding Business helps you design and implement effective gifting programs that deliver these benefits.

How do I choose the right gift for different employee preferences?

Choosing the right gift involves understanding employee preferences and selecting items that cater to diverse tastes and needs. The Branding Business can help you identify and source gifts that suit a wide range of preferences, ensuring everyone feels valued.

Can staff incentive gifts improve company culture?

Yes, staff incentive gifts can significantly enhance company culture by promoting a positive work environment and showing that employees are valued. The Branding Business provides tailored solutions to integrate incentive gifts into your corporate culture effectively.

Customer Retention and Thank you Gifts.

What are the best personalised gifts to thank customers for their business?

The best personalised gifts to thank customers include custom-made items like engraved pens, personalized notebooks, branded drinkware, and customized tech accessories. The Branding Business offers a professional service to source and create unique customer gifts that your customers will hold onto and use, creating a positive relationship they’ll remember.

What are some trending corporate gifts for 2024?

Trending corporate gifts for 2024 include smart home devices, personalized wellness kits, high-quality eco-friendly products, and branded reusable drinkware. The Branding Business offers a professional service to source and create trending corporate gifts that resonate with your customers.

What eco-friendly gift options are available for corporate gifting?

Eco-friendly gift options include reusable water bottles, bamboo products, recycled notebooks, and organic cotton tote bags. These items demonstrate a commitment to sustainability. The Branding Business specializes in sourcing eco-friendly options for corporate gifting, ensuring your gifts are both meaningful and environmentally responsible.

How do I choose the right personalised gift for my customers?

Choose gifts that reflect your brand values and resonate with your customers’ preferences. Personalised items that are practical and of high quality are often well-received. The Branding Business can help you choose and personalise gifts that strengthen customer relationships and leave a lasting impression.

Are there eco-friendly options for personalised corporate gifts?

Yes, there are many eco-friendly options for personalised corporate gifts, such as bamboo products, recycled materials, organic cotton items, and reusable drinkware. The Branding Business specialises in sourcing eco-friendly options, ensuring your gifts align with sustainability goals.

What types of personalised gifts do customers appreciate the most?

Customers appreciate personalised gifts that are useful in their daily lives, such as custom-branded tech accessories, personalized stationery, and high-quality drinkware. The Branding Business offers a wide range of personalised gifts that are both practical and memorable.

What are some unique personalised gift ideas for customers?

Unique personalised gift ideas include custom-engraved cutting boards, personalised smart notebooks, branded portable chargers, and custom-made gift baskets. The Branding Business can help you create unique and memorable gifts that stand out.

How can I ensure my personalised gifts are memorable for customers?

Ensure your personalised gifts are memorable by choosing high-quality items that reflect your brand’s identity and adding a personal touch, such as custom engraving or unique packaging. The Branding Business offers professional services to ensure your gifts leave a lasting impression.

What are the benefits of sending personalised gifts to customers?

Sending personalised gifts to customers strengthens relationships, shows appreciation, and enhances brand loyalty. It can also make your business stand out and be remembered. The Branding Business helps you achieve these benefits with personalised gifts that resonate with your customers.

What personalised gifts are people most likely to keep and use?

People are most likely to keep and use personalised gifts that are practical and of high quality, such as branded tech accessories, custom drinkware, personalised notebooks, and reusable shopping bags. The Branding Business ensures your gifts are not only appreciated but also used regularly, reinforcing your brand’s presence in their daily lives.

Customer Retention and Customer Gift ideas.

What are the best personalised gifts to thank customers for their business?

The best personalized gifts to thank customers include custom-made items like engraved pens, personalised notebooks, branded drinkware, and customised tech accessories. The Branding Business offers a professional service to source and create unique customer gifts that your customers will hold onto and use, creating a positive relationship they’ll remember.

What are some trending corporate gifts for 2024?

What eco-friendly gift options are available for corporate gifting?

Eco-friendly gift options include reusable water bottles, bamboo products, recycled notebooks, and organic cotton tote bags. These items demonstrate a commitment to sustainability. The Branding Business specialises in sourcing eco-friendly options for corporate gifting, ensuring your gifts are both meaningful and environmentally responsible.