Frequently Asked Questions.
General.
What are three words used to describe The Branding Business?
Committed, Flexible and Innovative. Committed: You don’t just have one point of contact with the Branding Business, your Account Manager, Production Manager and Business Owners are all part of your team and contactable whenever you need them.
Flexible: Our business is big enough we can sustain significant shifts in business activity with COVID-19. We are adaptable and able to offer solutions. We remain active and engaged with our clients while providing warehousing, logistics and sales activities in a timely manner.
Innovative: We have a wealth of knowledge, resources and experience and are constantly seeking out new ideas and products. We assist with creating an experience or product that sets you ahead in your market.
Does your organisation have processes and systems in place to monitor supplier compliance to your ethical standards?
Yes; our Supplier Code of Conduct is sent to any new supplier wanting to work with the Branding Business and the factory or supplier asked to read and agree to our policy. We routinetly check our code is being adhered to. For more information please contact us.
Has your business mapped its supply chain and has visibility of direct suppliers (tier 1), their suppliers (tier 2) and beyond (tier 3, 4 etc.) tracing back to primary sources?
Yes; The majority of our supply chain are the manufacturers of the products so our visibility is quite high. We do not have visibility to the providers of the raw product materials.
Do your supplier contracts or purchase order terms include specific clauses on human rights or modern slavery practices?
Any contract with an overseas supplier will include a clause outlining our expectations around modern slavery.
Does your organisation have a team or individual responsible for managing social and ethical risks in your operations and supply chain?
Yes, THE BRANDING BUSINESS will conduct an environmental audit annual to continually assess how our business affects the environment and to set a benchmark for improvement. The Branding Business believes that checking how effectively your business acts in accordance with environmental regulations can help manage business risk.
What are the benefits of using promotional merchandise for marketing?
Promotional merchandise increases brand visibility, fosters customer loyalty, and serves as a tangible reminder of your brand. It’s cost-effective and offers long-lasting advertising exposure.
How do I calculate the return on investment (ROI) of promotional merchandise?
Calculate ROI by dividing the net profit from promotional efforts by the total investment cost, including product expenses, distribution, and marketing. However, with promotional merchandise, this measurement can be a bit more complex, due to factors such as reach and quantifiable purchases. Thankfully, you don’t have to worry about complicated math anymore, ask one of our account mananagers for assistance with this and we will work out your ROI for you.Â
Are eco-friendly promotional products available, and how can I incorporate them into my marketing strategy?
Yes, eco-friendly promotional products are available, such as reusable bags and recycled pens. Incorporate them into your strategy to showcase your brand’s commitment to sustainability and attract environmentally conscious customers.
How can I maximize the impact of promotional merchandise at events?
Maximize impact by choosing relevant, useful items that align with your brand and event theme. Offer interactive experiences, incorporate branding creatively, and engage attendees through giveaways and contests.
Can promotional merchandise help boost employee morale and engagement?
Yes, promotional merchandise can boost morale by fostering a sense of appreciation and belonging among employees. It can also serve as incentives for achieving goals and milestones. For Employee rewards and incentive programs feel free to contact The Branding Business.
Working With Us.
Do you have a quoting process and pricing structure?
Our pricing structure is dependent on the volume of the order with most factories providing price breaks for each item. Contracted clients enjoy a standardised quoting system which applies a tiered mark up to each product based on the quantity being purchased. We pass factory savings directly on to our clients. The better we buy the more you save.
The cheapest product isn’t always presented as it may be of a substandard quality. We have a group of trusted manufacturers in Australia and overseas that provide 80% of our preferred products. These factories ensure products uphold all current and relevant certifications including ISO, FSC, and AS/NZS.
What are the usual turn around times for a quote?
Quoting times may vary depending on whether we are sourcing stocked items that require custom print, or whether the item bespoke. We anticipate that quotes for stocked items are finalised and received by clients within 4 hours of receiving the request. If we are sourcing bespoke item, quotes are generally finalised between one and three days from receipt. Statutory holidays and weekends may on occasion impact on quoting times. We endeavour to pass on all information that we have at our disposal in the most timely manner and will keep you informed throughout the whole process.
Promotional Products.
What promotional merchandise is trending?
There is a greater focus on business to support the push away from single use products by purchasing products that have a longer life span, can be reused or are biodegradable. Timber products, metal water bottles, caps and hats made from recycled materials, Australian made and products that can be used for a period greater than 12 months.
Can I get promotional products produced quickly?
Short answer is Yes! There is a range of products we can organise in time frames as short as 48hours. This is because we are able to decorate in our own production house; The Branding Bar.
Can I request a product sample?
Yes! You can request a undecorated samples on nearly all of our products to check quality and colour of a product before ordering. Speak with your account manager or contact us to arrange for a sample.
Does TheBrandingBusiness have a Policy in place for damaged stock?
We recommend insuring any stock over the value of $500, this is included in the quote for freight when we are booking the jobs in. All stock deliveries that don’t carry insurance will be at the clients’ risk.
Do you use local suppliers for products?
Yes, over 80% of the products purchase are procured through Australian companies.
What is the minimum quantity ordered?
It does depend on the product and the decoration method required. Generally its 25 pieces but please speak to an account manager who may be able to help you.
How long does it generally take to receive products?
Each product has its own timeline, generally its weeks for product sourced in Australia, inhouse decoration can be completed in 5 days and offshore manufacturing is 10-12 weeks.
What is the ordering process?
Please contact one of our sales team who can assist you with quoting , samples and timelines.
Can I cancel or change my order?
Yes, you can cancel or change your order up until you approve final art. Once final art is approved and the job sent to the factory the job must be completed. If the job can be stopped you will be liable for any costs incurred to that point.
What does indent ordering mean?
Indent ordering is when you place an order on a longer timeline, 10-12 weeks to take advantage of lower prices and customisation of products, it’s a great way to save money and individualise your product.
How many products do I need?
Talk to one of our sales team about products that suit the event, promotion or product launch. They can suggest a range of options to suit all budgets
What are the most effective promotional products?
The most affective promotional products tend to be something the client needs, builders are outside so a wide brim hat, kids love to play so ask us what’s popular at the moment, professionals are always time poor, phone chargers, power banks or three chargers may suit. 80% of people have at least 1 promional product in their house!
What kinds of products are available?
We can source a factory for most products available in the market today.
What are the best practices for storing and distributing promotional merchandise?
Store merchandise in a clean, dry, and secure location to maintain quality. Develop a system for inventory management and track stock levels. When distributing, ensure packaging is intact and deliver items promptly. The Branding Business offers this service from our Virginia Warehouse. Contact us for a tour today.
What are some budget-friendly options for promotional merchandise?
Budget-friendly options include pens, notepads, tote bags, and keychains. Consider bulk ordering and choosing simple designs to keep costs low while still effectively promoting your brand.
Are there any industry-specific considerations when selecting promotional products for my business?
Yes, consider industry relevance, target audience preferences, and practicality of the product within your sector. Tailor merchandise to reflect your brand and resonate with your industry’s values.
What are the advantages of using promotional merchandise compared to other marketing strategies?
Promotional merchandise offers tangible, long-lasting brand exposure, fosters customer loyalty, and provides a personal touch that other marketing methods may lack.
How do I ensure that my promotional merchandise aligns with my brand's values and image?
At The Branding Business this is what we do. We ensure alignment by selecting items that reflect your brand’s identity, colors, and messaging. Choose products that resonate with your target audience and reinforce your brand’s mission and values.
How can I incorporate promotional merchandise into my customer loyalty program?
Offer exclusive items or discounts for repeat purchases, referrals, or participation in loyalty programs.
Production.
Do you have inhouse production?
We have a range of inhouse services available including designers, wide format printing or banners, signage, pull up banners, corflute signs etc. Our team also produces flyers, brochures, and documents up to A3 in size. The Branding Bar has also just commissioned a new DTF printer allowing our customers to further customise their uniform programs and reduce time frames for delivery.
How quick is your production service?
Inhouse services are generally less than 7 days
Apparel & Uniforms.
Do you offer indigenous designed co-branded promotional clothing?
Yes
Can you do short turn around products and apparel?
Yes
Do you have styles & fabrics based on job roles & functions?
Yes. Our apparel range is designed to cater for both functional and non-functional roles. Available in a range of fabrics and styles to suit all budgets, body shapes and climates.
Do you have maternity uniforms available?
Yes, Maternity wear is available in a range of colours and styles.
Can you supply physical sizing samples of the apparel?
Please talk to one of our team as we may have a sample in our showroom.
Can you supply physical confirmation of the decoration?
Yes, if the decoration is embroidery we can supply a stitch out before production and the same if we are using DTF and printing in-house.
Do you have sustainable / eco clothing options?
We have a range of recycled, bamboo and natural fabrics available.
Do you run uniform programs?
Through the use of our customised online platforms we can develop, maintain , procure , decorate and distribute uniforms to anywhere in Australia, New Zealand & PNG.
What are the key components of a successful uniform program?
A successful uniform program includes clear guidelines, comfortable and functional attire, consistent branding, and employee input to ensure buy-in and compliance.
How do I choose the right uniforms for my employees?
At The Branding Business we work closely with you to choose uniforms that align with your brand identity, industry standards, and employee comfort. Consider functionality, durability, and the ability to customize for various roles and sizes.
Are there any regulations or guidelines for workplace uniforms?
Yes, regulations may vary by industry and region. The Branding Business will consult with legal advisors or regulatory bodies to ensure compliance with safety, health, and dress code standards in various industries to ensure National Standards are met.
How can uniforms enhance brand identity and professionalism?
Uniforms convey a cohesive brand image, instill pride, and foster professionalism among employees. Consistent attire builds brand recognition and strengthens customer trust and loyalty.
Are there eco-friendly options available for workplace uniforms?
Yes, eco-friendly options include garments made from organic cotton, recycled materials, or sustainable fabrics like bamboo or hemp. Choose suppliers with eco-conscious manufacturing practices for greener uniform options.
What are the best practices for managing a uniform program?
How can I ensure that uniforms are comfortable and functional for employees?
E-Commerce.
How long does it generally take to set up an ecommerce store?
Customised stores can be ready for use within 3 weeks depending on the products.
Can I get stock, transaction, and customer reports through your e-commerce stores?
Yes, customised reporting is available for all areas of the stores including goods purchase, budget spent, stock control , order dispatch notifications etc. Please talk to one of our team about the needs of your business.
Can I get an approval process within my e-commerce store?
An approver can be added to each store allowing managers to approve or decline orders as required.
What is the usual time frame for dispatch for ordered items from an e-commerce store?
Standard dispatch time is 24hrs from order confirmation.
Sustainability & Eco-Awareness.
Do you conduct an internal annual environmental Audit?
Yes, THE BRANDING BUSINESS will conduct an environmental audit annual to continually assess how our business affects the environment and to set a benchmark for improvement. The Branding Business believes that checking how effectively your business acts in accordance with environmental regulations can help manage business risk.
Does The Branding Business have sustainable procurement practices?
Yes; The Branding Business has sustainable procurement practices aim to procure goods and services with the lowest environmental impact and greatest economic and social benefits, while implementing strategies to avoid unnecessary consumption.
THE BRANDING BUSINESS commits to actively:
sourcing environmentally friendly and ethically sourced goods that meet requirements for recycled content and third-party environmental standards and certifications; and encouraging clients to purchase environmentally friendly goods.
Does The Branding Business have active waste recycling programs?
Yes
Dispatch & Warehousing.
For any stock stored within your warehouse how regularly is stock counted?
Originally, we were only running a 3 month stocktake however this has been changed to monthly.
Artwork.
What is an acceptable format for my logo or artwork?
What is a PMS Color?
A PMS (Pantone Matching System) color is a numbering system used by printers and the promotional product industry to give you the very closest match to the color you want. Because we use different vendors and factories for production, a “purple” cup may differ from a “purple” key chain. If you have to match color, it is best to discuss this with your customer service representative.
Direct Marketing.
Has there been a shift in how marketers use direct marketing?
Yes, there’s been a definite shift in how direct marketing reaches people. Personalised marketing is the key to success for businesses, large and small. Where once printed flyers and postcards ruled the mailbox, today, it’s all about personalized direct mail. Anything mass printed goes in the trash as junk mail, but personalised notes are kept and displayed, increasing the likelihood of word-of-mouth traffic.
What are the three ways in which customers can respond to direct marketing?
Three basic ways for a customer to respond to direct marketing are to act, ignore, or share. Acting means the consumer initiates a call, email, website visit, or social media comment. Ignoring means the recipient didn’t connect with your message. Three basic ways for a customer to respond to direct marketing are to act, ignore, or share.