The Branding Business Graphic Design and custom art team are now creating design tips to help empower you with knowledge to enhance your branding and promotional merchandise. This blog post focuses on Selecting and Using Colours in Design Projects.
Selecting the right colours for your design projects involves more than just choosing what looks good. Here are some practical tips:
- Understand Your Audience: Consider the cultural and psychological implications of colours for your target audience. For instance, white is often associated with purity in Western cultures, but it can symbolise mourning in some Eastern cultures.
- Create a Colour Palette: Develop a cohesive colour palette that includes primary, secondary, and accent colours. This ensures consistency across all your branding materials.
- Consider Accessibility: Ensure that your colour choices are accessible to everyone, including those with colour vision deficiencies. Tools like contrast checkers can help you achieve adequate contrast ratios.
For more graphic design advice, use of The Branding Business design team or a consultation please contact our team.
If you are considering promotional items for your branding, you can also view our product range on The Branding Business Promotional Product Guide.
