In today’s competitive marketplace, data-driven insights are key to sustained success. The Branding Business equips clients with critical information to make confident decisions, ensuring their brands remain relevant and resilient.
Case Study: Retirement Village Presale Campaign
Client Brief: A developer aimed to sell retirement village units priced at $650,000 on Brisbane’s outskirts. Their objective was to build a database and establish a presale pipeline.
Actions Taken:
- Targeted Analysis: The Branding Business identified key sub-areas within a 10km radius, focusing on individuals over 65.
- Behavioural Insights: Real-time data provided a clear picture of buying habits, work status, average property sale prices, and affordability.
- Customised Campaigns: An addressed mail campaign combined with a purchased contact list and tailored messaging effectively engaged the target audience.
Results: The client built a strong database of interested buyers and kept them engaged through personalised communications, successfully maintaining interest and driving sales until project completion.
By turning insights into actionable strategies, The Branding Business demonstrated how data-driven approaches can unlock opportunities and deliver measurable outcomes.